I started my career in banking — working at Bank AL Falah and Bank AL Habib for 5 years, managing accounts and developing client relationships. But I always had a passion for technology and digital marketing.

In 2017, I transitioned into the digital world, working with early-stage startups under the Rocket Internet umbrella — Jovago, Milvik, and GFive. These fast-paced environments taught me how to think strategically, work with data, and deliver results quickly.

Over the past 5+ years, I've specialized in SEO, Google Business Profile optimization, WordPress development, and content marketing. I've helped businesses in Pakistan and internationally achieve Page 1 rankings, generate consistent organic traffic, and build credible online brands.

Currently, I'm the digital marketing lead at Hua Power — a solar energy company in Lahore — where I grew their organic impressions from 50 to 8,160+ within just 2 months of joining. I also take on freelance clients through Shan Digital.